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 | Why eMail marketing? |
| High response rates |
| Saves money |
| Easy to create |
| Quick response |
| Targeting |
| Measurable |
| Build customer relationships |
| eMailerOnline application |
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Internet has revolutionized the way business is conducted. According to estimates about 80% of the population in America have Internet access and the number is growing each day. Majority of the people who use the internet spend most of their time reading and writing emails. It was found in a recent survey that 53% of users check their email six or more times during the working day. It is this constant interaction with email that businesses recognise as having the highest potential for a powerful and unprecedented marketing opportunity.
Why email Marketing? The rapid growth of internet and email usage is proving that survival of any business depends on how well and how fast the businesses can make use of the new technology. According to Richard Goosey, chief of measurement science, Nielsen//NetRatings, "Of all the popular Internet applications, e-mail is the global activity of choice." Fortunately many businesses large and small are discovering the power of email and the benefits it can bring to them. As companies increasingly compete on the basis of customer relationships, personalized marketing tactics clearly help build relationships. Email campaigns enable you to engage your customers and prospects in one to one dialogues, making it easier to develop relationships and ensuring you retain them as loyal customers. There are a number of good reasons why every business should consider using email marketing campaigns instead of traditional direct mailing: High response rates Most direct mail campaigns are considered to be successful if they achieve a response rate of 2%. On the other hand response rates to highly personalized email campaigns are in the 20% to 30% range. On average, email outperforms all other media with response rates from in-house lists consistently over 10% and frequently over 25%. Saves money Permission-based email is significantly cheaper than traditional direct marketing methods. It takes approximately $500 to $700 cost per thousand to run a direct mail campaign. To run an email campaign the expenses are considerably less: it costs $15 to $ 20 per thousand emails. Easy to create It takes seven to ten business days to successfully implement an email campaign, as opposed to the four to six weeks it takes to run a direct mail campaign. Quick response Email delivers responses quickly. Of the responses received to a campaign, typically 85% will be received within 48 hours as opposed to 4 weeks for direct mail. This allows your offers to be tailored to market conditions, events or special offers. Targeting Email is unrivalled in its ability to target the right message to the right customer at the right time. Email direct marketing, when done correctly, allows a company to have a one-to-one conversation with each of its customers. With targeting and a carefully built opt-in list, email can be highly personalized to the needs or interests of each customer. Measurable Unlike direct mail or any other advertising media, email can be tracked for metrics including: click-through rate, unsubscribe requests, invalid email addresses, campaign response rate and even open rates. Build customer relationships Permission-based email is arguably one of the most cost-effective and efficient ways to create and build relationships with customers. As companies increasingly compete on the basis of customer relationships, personalized marketing tactics clearly help build relationships. At eMailerOnline we understand how email marketing works and have developed the products and processes to ensure our customers deliver effective campaigns that drive sales. eMailerOnline Application Why emailer online? - Emailer online combines the best of email marketing with easy to use features. It is simple to use and You don't need any special hardware or software or a high speed internet connection except, a simple computer and an internet connection. Though our pricing is among the lowest the services we offer are certainly top notch. Be sure to try us out |
